Efficient Planning: How To Start A Business During COVID & Other Challenging Times

Efficient Planning: How To Start A Business During COVID & Other Challenging Times

Whether you’ve been planning to start a business for years, or find yourself in need of a new line of income — times are tight for everybody, and so it’s essential to be efficient. The majority of us who have dreams aren’t sitting on a large pile of seed money. In contrast, the United States is home to a crippling level of student debt, and it’s no secret that COVID-19 has wreaked havoc on the economy.

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Experiential Marketing

Experiential Marketing with Ferla Bikes

Table of Contents

We are proud leaders in the world of experiential marketing, and we regularly collaborate with brands on events and interactive campaigns. Including our customers in our product experience is vital to the success of Ferla Bikes. 

To introduce our relationship to this world of innovation and fun, and explore the topic as a whole — we put together this guide on experiential marketing with Ferla Bikes. 

 

An Introduction To Experiential Marketing

The definition of experiential marketing is that it’s an advertising strategy, which uses events, and immersive branded experiences to build a customer base.

This proven marketing method, when applied well, creates meaningful connections between brands and potential customers. A strong experiential campaign creates memorable, immersive experiences that forge relationships between consumers and providers. 

Across the vast array of experiential campaigns, strategies, and formats — the most effective build excitement and positive perceptions of a given brand. Our most proud campaigns have brought elements of our core values to life, and directly engaged future riders of Ferla Bikes. 

To dig in a bit deeper, these are some of the most valuable benefits to building an experiential marketing campaign: 

Expanding Brand Awareness

Among the numerous benefits of experiential marketing, brand awareness is the most important. Encompassing more than name recognition, it’s increasingly important for brands to let their customers learn their background, story, mission, and values. Experiential marketing encourages telling these stories in face-to-face environments to develop lasting connections. 

Generating Authentic Interactions 

When a consumer can experience a product or brand in person, the impact is far deeper. Pictures, videos, and links can only take a brand so far. By hosting events, setting up information booths, and offering demos — brands can gain one-on-one customer service benefits that exist nowhere else. Advertising live, in person provides an entirely unique emotional experience. 

Making A Strong First Impression

More so than any other form of marketing or advertising, an experiential approach creates a genuine platform to make a strong, influential first impression. Our Ferla Bikes, for example, turn heads fast when businesses use them as mobile advertising bikes, and when we offer them to ride or view at an experiential event. 

In such an environment, we can let the Ferla Bike shine with its obvious convenience, eco-friendly build, and unmatched mobility. Also, when a customer rides off in one, they themselves become invaluable mobile advertisers. 

If you’re working with an innovative, stylish product like the Ferla Cargo Bikes, then do yourself a favor and take it to your audience. Connect with potential customers in their neighborhoods, all the while showing how your product and brand are essential to a better user experience. 

How Experiential Marketing Beats More Traditional Methods

Aggressive ad campaigns through paid social media services, commercials, and billboards both annoy and limit consumers. In the age of the internet, such tactics are so overdone and outdated that they’ve crippled many thriving businesses. 

According to these statistics from Influencer Marketing Hub, social media advertising increased by 25% in 2019, and internet advertising revenues increased by 16%. The average person is shown 1,700 banner ads per month, only sees half of them, and may interact with only one or two. 

So, with all that in mind, it’s safe to say that marketing has become quite impersonal. 

To learn how to bridge that gap, any brand can take a calculated approach towards getting familiar with their consumers. 

The Four Core Approaches To Experiential Marketing

Experiential marketing can stand apart from other approaches to customer-client relations, because it can feature an atmosphere your everyday consumer will want to interact with. By using resources to cover the four core approaches to this practice, a brand can give itself the best chance possible at creating an attractive campaign. 

Here, we will introduce each of these foundational approaches, which include: Events, Guerrilla Marketing, Brand Activation, & Retail Installations. 

Experiential Event Marketing

The best way to make a company event effective in attracting customers, is to implement key experiential marketing strategies. To be clear, experiential marketing is not synonymous with event marketing, though an event can be experiential. Confusing? Let us clear it up. 

Event Marketing vs Experiential Marketing 

Event marketing campaigns deliver information in one direction — at the consumer. Just passing out fliers, and shouting out slogans makes for a static experience, and it overlooks the value of consumer interaction and participation. 

An experiential marketing event separates itself by focusing on two-way communication. By gearing a marketing event towards interactive approaches like conversations, offering samples of a product, and curating games — a brand can directly interact with their consumers, while promoting their products and services. 

This type of experiential event can serve to launch a new product, and sell merchandise. Its main purpose, however, is to create positive brand associations, foster new relationships with customers, and provide a memorable, in-person memory associated with a brand. 

Examples of Effective Experiential Marketing Campaigns

One of our favorite examples of a noteworthy brand using an immersive experience to build customer relationships — Refinery29’s Annual Interactive Funhouse always impresses its attendees with hands-on experiences unique to each attendee. 

The house features 29 different rooms, each branded to showcase the company’s latest technology, culture, and style. Each room invites guests to create something original, and then share it on social media, and every year features a new theme.  

Another favorite of ours, is this experiential event hosted by Puma for a new release of a line of products named Puma Defy. Using our Ferla Promo and Ferla Vendor bikes, fully-loaded with Puma branding, graphics, and more, they set out to showcase their new shoes all over the city. 

Collaborating with superstar Selena Gomez, with her own mini billboard, and using our amazing Ferla bikes to get their product out across Los Angeles — the minds behind this Puma campaign invited new customers along for a fun and influential ride. They handed out samples, hosted photo ops, and flaunted the Puma Defy sneakers. 

Promo Bike for Puma

Experiential events are key, real-world ways to attract new followers to a brand’s social media, which is key to any successful venture surviving the modern digital landscape. With an experiential event, brands can encourage guests to take pictures while trying their samples, and then they can get a post and a share in addition to a sale. 

Guerrilla Marketing With An Experiential Mindset

Many of us associate guerrilla anything with warfare, but the word also refers to actions performed in an impromptu way, often without authorization. Essentially, the heart of this non-war-based guerilla is the element of surprise, which is a proven area of the experiential marketing philosophy. 

Guerrilla marketing involves unconventional marketing campaigns, which capture the attention of unsuspecting people going about their everyday lives. Some benefits of this approach include that it’s often a grassroots leg of a campaign that can be far more affordable than typical forms of advertisement. 

Guerrilla marketers who are successful invest their time more than their money, and by carefully planning performances, installations, and activities, they can generate attention. To help readers visualize an effective guerrilla campaign, we broke down some examples of common features of one: 

  • An action that adds something eye-catching to a public space. Good examples include prominent statues or buildings, which you can decorate with your brand’s messaging. 
  • Erecting attention-grabbing artwork on sidewalks, in highly-frequented indoor spaces, and on city walls.
  • Assembling a large group to draw attention with uniforms, performances, and presentations in public spaces. 

One Of Our Favorite Guerrilla Marketing Examples 

We are majore fans of this example of Volkswagen installing a piano staircase to capture the imagination of prospective customers in Stockholm, Sweden. The activators of the campaign painted an ordinary subway terminal staircase to look like piano keys, adding a message that read, Fun Goes Further. 

This is an ideal example of guerrilla marketing, because it was implemented when nobody was looking, and then it caught the attention of off-guard, everyday commuters who on that morning were only expecting their same boring ride to work. The fun surprise brought joy to everyone who saw it, generated media attention, and created this beautiful story around the brand who put it on. 

Activate Your Brand With Experiential Marketing

Brand Activation consists of the introduction, promotion, and roll out of a new product or company. This is a time when media attention is crucial. To put it simply, people need to know when a new product hits the market for it to have a shot at developing demand and getting off the ground. The most important goal in brand activation, should be to create a connection between consumers and a brand’s new product. By activating the existence of a product across the minds of a large group of consumers, a company shapes its brand identity. 

The Best Experiential Method For Launching A New Product 

Those on the hunt for effective experiential marketing methods for promoting new products should begin with simple product sampling. An exceptional strategy for getting your goods out there, is to mobilize your retail. Take for example how brands like TK UNDERWEAR BRAND have purchased our Ferla Vendor Bikes to bring their stylish undergarments to the people. 

Creating an opportunity for customers to sample something is the most direct way to create positive impressions of a brand’s identity and values. Such impressions are how genuine relationships between consumers and companies form, and that inspires sales and customer loyalty. 

A Couple Of Our Favorite Experiential Brand Activations

Getting a new concept or business off the ground is no small feat, which is why making the occasion special is all the more important. One of our favorite examples of an experiential brand activation was a collaboration we did with the iconic TIffany & Co., when they had a pop-up promoting a new Beverly Hills Restaurant. 

Ferla Mini Cart

We custom-made Tiffany’s a vendor bike in their iconic blue, which matched all of the decor on the day of the pop-up. Carts served up tasty treats and drinks, and people permeated the space feeling happy and having fun, which created a positive association with this new restaurant and all the brands involved. 

Another company that approaches brand activation with imagination as Starbucks. One of our favorite examples came from Starbucks Canada, and the Sparkle Shop promotion for Teavana Sparkling Tea Juices. Guests of the stores with installations met with “glitter specialists,” who bedazzled customers’ hair, nails, beards, and tumblers. Social media influencer LaurDIY among others was in attendance, and the event was a major success. 

Ferla’s Brand Activation Vendor Bike Models 

Check Out Ferla Bike’s Products to discover the perfect bike for your experiential event. We offer an extensive variety of high-end coffee bikes, ice cream bikes, carts, and vending bikes. Depending on the product and space — each could offer the ideal flare for introducing your business to the world. 

The Ferla X is our newest model of coffee bike, and this piece of experiential marketing technology is optimized for food and cafe brand-activations. Designed as an all-in-one mobile restaurant concept, each bike is equipped with a sink, cash register, and freezer. Every component is hidden from plane sight, keeping a simple aesthetic so consumers can only see one thing — the branding. 

Ferla X Coffee Bike

The mobile nature and popularity of the Ferla X makes it perfect for pop-up events on busy street corners, college campuses, and other high traffic locations. 

When we worked with Tiffany & Co, the timeless fashion brand ordered another Coffee Bike in the form of a custom Ferla Mini Cart for a pop-up in Beverly Hills to promote a restaurant of theirs named The Blue Box Cafe. We painted the bike Tiffany’s signature blue, and branded the front with the company’s name and logo. 

Ferla Mini Cart

Another brilliant piece of equipment for event marketing needs, the Ferla X – Glacier Edition. This premium, all-in-one vendor bike features cold brew and ice cream capabilities, a temperature controlled freezer, self-contained water system, solar panel system, and all-terrain wheels. 

Among Ferla’s other highly sought after coffee bikes there’s the understated, yet classy barista’s Ferla Mini, the sleek, wood-lined Ferla 2, and the inviting, versatile Ferla Grande. Check out the rest of our coffee bikes, carts, and vending bikes, and start planning your next experiential marketing event today.

The Benefits of Brand Activations

There are a number of attractive benefits of brand activations, including boosts in sales, building long-term customer relationships and brand support, and attracting new customers by evoking emotional responses in potential customers. Taking an experiential approach to launching your brand will get the word out on your product, and help build a fun, positive association with it. This is an organic way to build demand. 

Shine For Shoppers With Retail Installation Marketing

Uwilla Warrior

Experiential marketing should expand beyond the street, and meet shoppers both in their digital and physical shopping locations. Retail Installations serve as one of the core approaches to an effective experiential campaign, as one that is well executed can turn an ordinary trip to the store into an immersive experience filled with entertainment. 

Setting up a marketing installation in a shop captures the attention of not only avid shoppers, but also bored family and friends who don’t even enjoy shopping. A colorful display, free samples, an artful installation — each of these experiential modes can draw people into the store, capture their attention, increase their time in the store and the likelihood of them making a purchase. 

This personal approach is especially influential nowadays, because the shopping experience in large part has become less personal. Digital orders, vast marketplaces like Amazon, two day shipping — these are all convenient elements of modern shopping, but also sterile ones. It’s important to offset convenience with personality and interaction. 

In the hardest time to get people to the store, that physical space offers an experience shoppers miss. Face time with a brand, its representatives, and its products offers an influential approach that websites and email campaigns simply cannot. 

In addition to serving a personal need in the shopping space, experiential retail also creates brand awareness by creating shareable experiences. Placing a customer’s engagement with a brand and its products over the sale resonates. 

Summing up the value of retail installations in an admirable and succinct fashion, in 2020, Macy’s Chief Brand Experience Officer Rachel Shectman said,

The purpose of the format is three things: discover, community, and convenience.

Taking advantage of the appeal of physical creation, a brand can accomplish those three things in unique ways. It can provide something a consumer can’t get from sitting on the couch and shopping online. 

Understanding Experiential Benefits With The Marketing Funnel

Looking back at the four main approaches to experiential marketing advertising, it’s easy to track how these strategies effectively build customer relationships. 

If you look at the overall experiential strategy as one large marketing funnel, then you can follow the concept from its initial broad casting of media and experiences all the way to a sale. Building from spreading awareness, to building interest, to creating intent, and finally securing a purchase — the marketing funnel is a model every experiential marketing campaign should reference.

Here’s how we categorize the progression of the marketing funnel:

Create Awareness

In its most initial and broadest stage, the marketing funnel generates leads through spreading awareness. Thoughtful installations, guerilla campaigns, and other examples we went over when discussing the core approaches to experiential marketing are all effective methods towards building awareness. 

Spark Interest

Once a brand has gotten in front of a potential consumer’s eye, it has to hold that attention with a worthwhile offering. Whether it’s the sample, the artwork, or the experience — sparking interest is an essential step towards turning customers. 

Conjure Intent

By placing your product in an attractive experiential setting, you can inspire a desire in your visitors to maintain the special nature of the day. By showcasing your product as a way to maintain that feeling of wonder and uniqueness, you can turn newcomers into buyers. 

The Buy

Whether it’s at your event, or down the road, the funnel ends at a point of purchase. When leads are turning into customers, you’re doing it right. 

Pushing a brand to realize each step of the marketing funnel will help it ensure more purchases, as well as more loyal customers who will repeat buy, and spread more awareness. This is simple progression is the best way to understand the incomparable value an experiential marketing campaign can have for a small business looking to increase its base. 

Grassroots efforts like those that constitute these marketing strategies represent the same spirit as 

The Ferla Vendor Bike is an effective adbike, which is built for small businesses looking to promote products, interact with customers, and grow their brands. It’s an ideal starter for any professional looking to realize the marketing funnel, and take a comprehensive approach to an experiential campaign. 

Let’s Talk About Experiential Branding

Looking beyond the campaigns and installations — what is the broad goal of it all, and how do you maintain positive growth? Experiential branding is the process of curating how your product lives in the world. 

Modern consumers face a barrage of products and brands, and an overwhelming, never ending scroll of advertisements online and in town. Looking beyond traditional advertising and traditional marketing, brands are also now looking beyond traditional branding. 

How To Break Through The Noise

To communicate effectively to potential customers, and deliver a message that keeps them coming back, an experiential branding campaign must be felt more than seen. How does the product best work, and how can stories of consumers enjoying a product the most get out to the world? The more powerful response someone has to a product, the stronger the brand’s impression. 

If a brand can echo any positive response through a combination of marketing experiences, and content campaigns, then those positive reactions will replicate. The more people who get in touch with a brand’s values and beliefs, the more will have sensory reactions when interacting with their products. 

Inspiring Loyal Customers

In conjunction with experiential marketing activations and its many facets, experiential branding is all about actively shaping a customer’s perception of a product to be positive. The first goal is then to secure a purchase, and the final goal is to inspire returning customers. 

Focusing an experiential branding effort on building emotional relationships is how you prevent a buyer from looking for a cheaper option the next time around. Fostering familiarity and attraction and security all build up in the mind of the consumer, often moving them to prefer a repeat buy. Evoke an emotional response, translate an understanding of your company’s core beliefs, and you’ll keep the customer. 

Experiential Branding On A Ferla 

At Ferla Bikes, we provide a foundation for companies looking to increase their experiential branding efforts. Centering a service or an event around one of our bikes opens up a world of possible experiences that your customers won’t forget. A spontaneous food stand, an interactive product sampling event, and experiential installations are all possible with a Ferla Bike. Just reach out, and we can discuss which bikes are best for gaining an edge on competitors. 

Is Experiential Marketing Effective?

We can talk endlessly about the philosophies and strategies that drive experiential marketing, but at the end of the day, the most important thing is whether or not it works. Looking at the numbers, it appears that it absolutely does.

Here are some of the more convincing statistics we’ve found that point to the efficacy of experiential marketing. 

  • 85 percent of consumers are more likely to purchase a product or service after attending a live marketing event. (EventTrack 2018)
  • 91 percent of consumers say they have more positive feelings about brands after attending events and experiences.  (EventTrack 2018)
  • 75 percent of B2B marketers agree that experiential marketing has proven to be the most successful marketing tactic. (Agency EA)
  • 41 percent of marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing, and content marketing. That number marks a 32 percent increase since 2017. (Bizzabo 2018)
  • 64 percent of Gen Z consumers, and 72 percent of Millennial consumers believe that brands should provide personalized experiences.  (Adobe)
  • 88 percent of companies use their event marketing data to inform wider marketing strategies, and make other important tactical decisions. (Freeman)
  • The most successful businesses are spending 1.7x the average marketing budget on live events. (Bizzabo)

The numbers don’t lie. Traditional marketing is old news. Magazine advertisements, billboards, and even commercials fail to carry the same weight they used to. Considering ad-free streaming services, ad-blocking VPNs, and fast-forward buttons, you can’t count on a customer sitting through an entire spot. 

Experiential marketing is the future, because it’s personal and shareable. Traditional marketing promotes practices that result in a consumer passively receiving a company’s message. With an experiential approach, however, a brand can engage with consumers directly and create memorable experiences in the process. The strength of the feelings of connection that result from these engagements is apparent in the convincing statistics we’re sharing here. 

Ferla’s Favorite Experiential Marketing Success Stories

The Ferla Family is proud to have collaborated with a number of household name brands over the years to create unforgettable experiential marketing campaigns. Among these notable corporations, some of the most well known include LuluLemon, Tiffany & Co., Sugarfina, and Jameson.

When we captured their interest, each of these rands had a different story to tell. So, we worked with each to build a custom Ferla Vendor Advertising Bike, outfitting them with each brand’s trademarked colors, and logos. Practical designs and upscale parts guide our output of vendor bikes that please the eye, and perform well at experiential marketing events. 

Looking back on such events, these are some of our favorites: 

The LuluLemon Ghost Races

Ferla’s campaign with LuluLemon featured the outpouring of a fleet of fully-branded vending bikes decked out with promotions for the Ghost Race in Chicago and New York City. Brand ambassadors used our Ferla Vendor advertising bicycle to hand out free merchandise to runners as they crossed the finish line of the storied 8K race. There were also reps handing out promotional gear, and water. 

Helping runners replenish while promoting their brand, they captured an ideal experiential balance. Everyone involved had a positive experience with our convenient and stylish carts, and LuluLemon was able to elevate that for their own brand. 

Sugarfina’s Mobile Pop-Up Shop

Sugarfina’s order of Ferla Bikes were some of the most fun our builders ever put together. The gourmet candy shop purchased a Ferla Grande, which is our largest coffee vending bike. To elevate and customize the purchase, we installed a philodendron leaf canopy to the display, offering shade and accent for the colorful candy to pop. 

Sugarfina’s Mobile Pop-Up Shop

Sugarfina was so happy with the pop-up they had with the Ferla Grande, they followed up with a purchase of a Ferla Vendor to use as a billboard bike and show off even more sugary confections at more events. The bikes and displays captured pedestrians attention, and built sales for both us and Sugarfina, and helped each company develop new loyal customers. 

The Ferla Ice Cream Bike

Le Café de la Plage is a decadent ice cream shop based in Malibu, and when we met, they were looking for new ways to drive customers in. We worked together to create the Ferla Ice Cream Bike, which brings upscale ice cream to eaters in style. 

Le Cafe De La Plage Ice Cream Vending Cart

The design featured delightful French accents to complement the brand, and a classy black-and-white color scheme. We included La Plage’s logos and decals on a custom canopy to capture peoples’ eyes, and it’s worked. Even when the bike isn’t out riding, it draws looks sitting parked outside the shop. 

Working With Ferla

Looking to kickstart your experiential marketing campaign in style? 

We offer customization and personalization on different levels, and some of our featured services include adding logos to canopies, wrapping entire bikes in a brand’s colors, and creating our most nique designs and experiences for your brand. 

Experiential marketing FAQ

The best way to generate effective an experiential marketing campaign is to look to those that have been successful. Read up on the campaigns we did with Tiffany & Co., and LuluLemon — use their strategies of event building, and spreading awareness took shape. 

The internet is your friend when expanding your research. Examine experiential marketing trends. Check out comprehensive articles, like this one from PYMNTS named How Experiential Retail Is Giving Physical Stores An Edge, which we referenced earlier in the article. 

Use all of your research to inform how your product should introduce itself to the public. Choose a format like an installation, or pop-up, and begin molding its needs to your brand and product.

The most valuable experiential strategies utilize key insights garnered from research and data collection to make informed decisions, and create more impactful experiences. Essentially, in today’s day and age, company’s need to use everything at their disposal. While addressing the core approaches to experiential marketing, a company also needs to consider analytics when curating a campaign meant to actually secure customers. 

Experiential marketing has the power to create unforgettable experiences and build lasting impressions. There’s nothing more valuable to a brand or product than a piece of branding that sticks to the minds of consumers. The more positive the experience, the greater a brand’s chances are of turning new friends into customers, loyal customers, and even brand ambassadors.

There are a lot of advantages and inspirations for brands to utilize experiential marketing. In the largest sense, these campaigns can offer a company a competitive edge, and opportunity to differentiate themselves from their industry.

These ideas aren’t new, but they take some energy, action, and imagination, which is why only some brands utilize them. When done well, an experiential marketing effort can evoke emotional reactions in consumers, create positive associations with the product, and funnel in more customers, increasing sales. Remember the stats above? It’s proven! 

Just a few of our awesome clients

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Tax Credit for Ferla Purchases

100% Tax Deductions

Make your taxes work for you! Buy a Ferla Bike by the end of 2020 for a tax deduction. Spend your money in a smart way. Get tax credit while investing in your business’s future. Find more information about how to receive tax deductions from your 2020 Ferla purchase here: https://ferlabikes.com/tax-deductions.

Receive an additional 50% OFF your deposit by using this link: https://ferla-bikes.myshopify.com/discount/TAX50. Discount will automatically be applied to checkout using this link.

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5 Best Places to Sell Ice Cream

ice cream bike

The 5 Best Places to Sell Ice Cream

Are you thinking about opening an ice cream business but are unsure where to sell your frozen treats? This list will help you get your business started! If you’re looking for the perfect way to start your ice cream business with low start up costs, press play on the video down below. 

1. In front of restaurants

While people aren’t able to dine inside food establishments in many cities, people can stop and shop in front of them! Selling ice cream in front of your restaurant gives your regulars an opportunity to get out of the house and gives you the opportunity to keep your loyal customers satisfied. If you don’t own a restaurant, you can stop outside places (with owner’s permission) to satisfy the hunger people are seeking to fill with your own delicious food!

2. The beach

Because of Covid, people are eager to get out of the house – which is why so many people are spending time at beach on weekends! Everyone wants good ice cream on hot days, and the Ferla’s beautiful design will attract hungry customers wherever you go.

3. Neighborhood parks and lakes

Local neighborhood spots are where some of the best business is. People often go to local parks and lakes after work, sometimes bringing along their children. There’s no better way to bring families together than with ice cream!

4. Near trail entrances

After a long hike, people are bound to be hungry! Sell ice cream at the entrance and exits of trails to meet hungry hikers with cool treats they won’t be able to resist.

5. Make a strategic plan

Because you can bike anywhere with your Ferla Ice Cream Bike, try different locations every day and see what locations and times work best for you and your local customers! With Covid, having an outdoor business gives you the peace of mind to know that there will always be enough room to social distance and keep you, and your customers, safe.

ice cream bike

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Ferla X – The Ultimate Café on Wheels Walkaround Video

Ferla X – The Ultimate Café on Wheels Walkaround Video

Do you want to see more of the Ferla X up close and personal? Check out the Ferla X Walkaround! In the video below, our specialist Brian walks you through all the features that make the Ferla X so special. 

The Ferla X was designed to function as an all-in-one solution for any mobile business. With our new configuration, Ferla X is fully optimized to create the most pleasant and efficient vending experience for you or your employees. With the fully-functioning sink, cash register, and freezer unit all facing the vendor’s direction, you no longer have to frantically run back and forth to serve your customers. 

We’ve also updated the Ferla X’s durability, now using a thicker plywood for the vending unit’s frame. Don’t worry– it’s still covered in our waterproof varnish for protection and longevity. The Ferla X is now equipped with thicker wheels to support its frame, so you never have to worry about an unstable vending bike.

We didn’t forget to include our original “smart sink” sink that you know and love. Our “smart sink” includes a foldable faucet and an optional upgrade to include water heating.

Need a completely electric vending bike? No problem. Upgrade your Ferla X with the pedal assist package. Pedal assist makes riding up hills and traveling long distances easier. With pedal assist, you can ride your vending bike in the morning, take it from your corporate headquarters to the beach, and convert it into a catering cart at night!

We created the Ferla X to show entrepreneurs and business moguls alike that starting a mobile café is so much easier than you ever would’ve thought.

Whether you’re thinking about starting a coffee business, espresso business, ice cream business, juice business, smoothie business, fruit vending business, or clothing business… it’s all possible with the Ferla X.

Turn your dream business into a reality with the Ferla X!

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5 Ways to Boost Business with the Ferla Mini Cart

5 Ways to Boost Business with the Ferla Mini Cart

Looking for a way to boost business? We’re here to help. Here are five ways the tried and true Ferla Mini Cart can help grow and strengthen your business. The Ferla Mini Cart is the perfect way to make your business safer during COVID-19 because you have unlimited space to practice social distancing with your customers.

Ferla Mini Cart

Experiential Marketing

The Ferla Mini Cart is perfect for experiential marketing campaigns! Whether you’re an established enterprise like Tiffany’s or an up-and-coming business seeking to create brand awareness, the Ferla Mini’s eye-catching, unique design will grab the attention everywhere you go. Its small size allows you to transport it easy to any location. Customize the Mini Cart to create a memorable customer experience that gives new customers a taste of what your brand is all about!

FERLA MINI CART

Coffee Business

 The Ferla Mini Cart is the perfect way to start your dream coffee business without having to pay for rent or utilities. Completely battery-operated, you can run your coffee business anywhere in the world while maintaining social distancing. 

Ice Cream Business

Upgrade your Ferla Mini Cart and start your very own ice cream business! With our Temperature-Controlled Freezer-Refrigerator and Smart Sink, you can operate you very own ice cream, gelato, or frozen yogurt business from anywhere! With the sink, you can keep everything sanitary and have peace of mind that you and your customers are safe – no matter where you are!

Kiosk

Because you can use the Ferla Mini Cart anywhere, you can create a kiosk business selling products both indoors and outdoors! Place your Mini Cart in a food court, outside a mall entrance, in a park, at the beach – you can go anywhere people are! With the extendable side table, you can have extra counter space to distribute goods and keep a safe distance between you and your customers! With the LED Overhead Canopy, you can run business operations from dusk to dawn.

Events

Because the Ferla Mini is so easy to transport, you can easily take it to any location for any event! Whether you’re catering a wedding or birthday party or advertising your product or service at a corporate event, your Ferla Mini Cart will make your job easier.

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Ferla Featured in the Washington Post

Ferla Featured in the Washington Post

Recently, Ferla was featured in the Washington Post’s article covering our trade with Demi from the Trade Me Project. We found Demi on Tik Tok and followed her journey of trading a bobby pin with the dream of trading all the way until she got a house. We were inspired by her creativity, drive, and passion, and wanted to play a role in helping her dreams come true!

We met with Demi to swap one of our Ferla Mini bikes for a MacBook Pro, which would help out our staff and help Demi get one step closer to reaching her goal. 

While the Ferla Mini was worth more than the laptop, Feras said that he decided to make a deal with Demi when she told him she “hoped to trade up with somebody who had lost a restaurant job because of to the pandemic.” 

As Feras put it, “I love that she wants to help someone, so I was all for the trade, and I’m really looking forward now to seeing where she ends up with all of this.”

We make bikes so people can make their entrepreneurial dreams come true, and we’re so happy we could help Demi in her entrepreneurial endeavor! As the Washington Post put it, we are:

“…an eco-friendly “food truck” bike from Feras Bashnak, a Los Angeles entrepreneur who started his company, Ferla Bikes, as a way to provide young people in the food industry with a means to make an income without renting commercial space.”

We’re so excited to see Demi reach her goal! You can find out more about the trade on our Tik Tok and Instagram. Check out the Ferla Mini featured in this article!

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100% Financing Now Available

Ferla Financing: 100% Financing Now Available

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The Ferla X: Your Company’s Solution to Tackling Climate Change

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The Ferla X: 

Your Company’s Solution to Tackling Climate Change

Every company owes their ability to begin, grow, and operate on one irreplaceable thing, Earth. We have one planet to grow our business on, work hard upon and live on; and with the concerns of climate change now at an all time high, it has never been more imperative for companies, large and small, to begin finding ways to make their operations more sustainable.

The wonderful part about living in the 21st century is that in recent years there has been a wave of sustainable innovation aiming to make every part of business operations healthier for the Earth. Three of the largest aspects of a company’s operations are: waste, energy, and transportation. There is only one business innovation that provides sustainable solutions to these three aspects: the Ferla X vending bike.

The Ferla X

The Ferla X is the world’s first and best multi purpose vending bike with solar power. Whether you are a small business just starting up or are a big corporation consider moving aspects of your business to the Ferla X. With a one time cost of $4999, it is easy to use the Ferla X to start any business. The Ferla X can run on electricity or solar power so you can start your very own coffee or espresso shop! Use Ferla X to power your espresso machines, coffee machines, and any other machines your company may need to keep your business going. The countertop space is plentiful for you to set out sugar, coffee stirrers, cups, and maybe even some delicious pastries. With the Ferla X’s freezer package, start an ice cream business, gelato business, or frozen treat business. Or maybe start a cold brew business, kombucha business, or draft beer business with Ferla X’s tap installation. Or use the Ferla X to display food produce, clothing, cars, candy, or anything else in the world. If you are a big corporation, consider using the Ferla X to bring your product or service to the people of your city. Pedal to the beaches, Downtown, or your local parks to reach a wider audience. The Ferla X has all the tools to take your business mobile. Of course you can do all of this while saving the environment. The Ferla X cares about saving our planet and with its self-contained water system, solar energy system, and pollutant free bike feature, it does just that.

Waste Management: Self-Contained Water System

 The Ferla X sink operates on a self-contained water system. A self-contained water system allows for water to be pumped to the sink through a continuous cycle, eliminating the need for the bike to be hooked up to risky water pipes. Water pipes allow for contamination, specifically copper contamination, that can make your business’ water taste bad and potentially break health codes. Using water pipes means that your business would be using new water with every turn on of the sink, causing a huge amount of water waste. Additionally, it takes a large amount of energy and carbon emissions for water to run through the filtration system to make it drinkable and usable for human use. Eliminating water waste would also eliminate the amount of energy used and therefore the amount of harmful gasses emitted into our atmosphere. The Ferla X self-contained water system allows your bike to reuse water throughout the day, eliminating unnecessary waste and conserving the 1% of fresh and usable water our planet has Clean your hands, dishes, and tabletop without having to worry about water waste. Of course, throughout the course of the day the usable water will begin to reduce as it turns and gets locked into the gray water tank. Gray water is the runoff water that has been contaminated from wash. Although, the water in the self-contained system is not infinitely reusable, it does help eliminate water waste significantly. Let that water you save stay where it belongs, with the Earth.

Ferla X Pedal Assist
Ferla X Coffee Bike

Solar Energy

As many people know by now, solar energy is, simply put, energy generated from the sun, as opposed to energy generated from pollutant power plants. Solar energy can help companies join the fight against climate change by significantly reducing air pollution. Air pollution causes around 7 million premature deaths annually and is a driving force in our planet’s climbing temperature. 

Power plants are a major source of air pollution. There are around 7,658 power plants in the United States alone and as of 2011 they have created 1.7 billion tons of toxic carbon dioxide emissions. Additionally, power plants, coal plants in particular, let out 500 tons of soot particles into the air, allowing harmful pollutants such as nitrogen oxides and sulfur dioxide to cling to our air. These harmful pollutants ruin our Earth’s air harming it and us by causing health issues such as: asthma, bronchitis, and even premature death. The list goes on and on about the types of pollutants that are emitted by power plants and switching to a solar system can significantly eliminate these dangerous toxins and cleanse our air back to the way it should be. The Ferla X allows your vending bike to run on completely reusable energy for hours on end. Run your coffee machines, smoothie machines, Ferla X freezer or any machine that fits your business with not only clean energy but a clean conscience that you are protecting our planet. The installation of the solar power system costs only $700, which in the long run will pay for itself, unless the sun starts asking for a salary. The solar panels are flexible, water proof, and easy to install; have solar energy in just five minutes. New businesses can save money in utility start up costs and large companies can eliminate harmful electricity usage by taking the Ferla X for a spin.

Transportation: Bicycles 

Ditch the commute and the gas and travel and move your business with the pollutant free bike of Ferla X. Bicycles have multiple environmental benefits. For starters they eliminate zero pollutants, eliminate the number of cars manufactured, therefore reducing the amount of harmful emissions by factories, and less cars on the road means less road deterioration which eliminates the need for constant concrete renewal. Additionally, as more cities turn to bikes, concrete is beginning to be eliminated all together, leaving room for grass, trees, and nature to grow in urban areas. The toxic chemicals given off by cars such as gas, anti-freeze, and oil often times runoff into waterways so riding a bike can eliminate water pollution as well. As someone who lives in a very urban area, noise pollution is a huge issue caused by car traffic. It keeps people awake, scares off animals, and all in all causes unnecessary and stressful ruckus throughout the day. Switching to bicycles can help keep your community a quiet and quaint place. 

While the Ferla X bike can be manually pedaled, it is also able to come with a pedal assist (electric bike) feature. Now although this feature generates electricity, fear not, it is a zero emission battery, that runs on clean energy. Using electric bikes can eliminate an estimate of 500 pounds of carbon dioxide emission. Also, with the solar power system, the bike can also run on the sun’s 9 energy, ensuring your bike runs on clean and renewable energy. 

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As you look at the ways in which the Ferla X was created with the environment in mind, it is hard to turn away. The Ferla X allows companies to become sustainable with their waste management, energy emission, and transportation. Not only that, but it allows companies to find creative and innovative ways to reach their customers and cut start-up and utility costs. Whether you are a small business or a large corporation the Ferla X is here to help everyone and anyone help their business and save our planet. 

Be sure to follow the Ferla X on our site and all other Ferla innovations on all of our social 10 media platforms. We are excited to share our entrepreneurial and sustainable spirits with you!

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10 Unique Ways to Expand Your Food and Beverage Business

10 Unique Ways to Expand Your Business

Looking for inspiration? You’ve come to the right place. Here are ten unique ways you can expand your business with your new Ferla X – Glacier Edition

 

If you love the idea of starting your own mobile business or are seeking to expand your business but can’t seem to think of any good ideas, we’ve got you covered.

1. Ice Cream Beach Bar

People are gathering at the beach now more than ever. Take this opportunity and take your business to the beach! Because we have a sink, you can serve hand-scooped gelato. Without a sink, you cannot serve gelato because you are required by health code restrictions to clean off your scoop. With the Ferla X, you can safely serve ice cream anywhere – even the beach!

 

2. Draft Brew Bar on Wheels

With your Ferla Glacier’s temperature-controlled freezer and beverage taps,  you can serve ice cold draft beer fresh off the tap anywhere.

 

3. Outdoor Kombucha Café

The health craze is real! People are excited about living and eating healthy. The health benefits and cool deliciousness that come with Kombucha are in high demand. Lucky for you, with the Ferla X – Glacier Edition, you have the option serve it bottled or on tap – anywhere you want!

Cold Brew Bike

 

4. Charming Curbside Pickup

If you have a restaurant, make your curbside pickup memorable! Having your customers pick up their to-go orders from your vending bike will make an impression on your loyal customers and grab the attention of potential customers. You can also have people add their condiments outdoors on the back platform of your Ferla.

 

5. Farmer’s Market Stand

Start participating your local farmer’s market! Use your Ferla Glacier to attract attention to your business. Because the Glacier comes with a sink and freezer, you can sell anything– like kombucha, yogurt, cold produce, and frozen goods!

 

6. Experiential Marketing

The Ferla X – Glacier Edition is perfect for experiential marketing. Give out ice cream, hats, candy, or t shirts to promote your business right from your Ferla, even on the hottest days! Its unique design makes the perfect photo opportunity. Ride through the streets with your brand customized Ferla so everyone will know your name and wonder who you are!

Ferla Mini Cart

 

7. Corporate Events Catering

Cater corporate events with your Ferla! The Ferla Glacier’s extendable tables give you even more storage space that collapses when you don’t need it– optimizing your work efficiency. Serve ice cream or ice cold beverages from your Ferla X – Glacier Edition and make corporate catering easier. Cat

 

8. Wedding Catering

Start your very own wedding catering business! Weddings are incredibly popular during summer. Because of COVID, the demand for outdoor wedding solutions are at an all-time high! Take this opportunity to easily and safely cater outdoor weddings with the Ferla X – Glacier Edition.

 

9. Birthday Party Business

Birthdays will happen every year, and people are always looking for fun and creative ways to celebrate! Whether you’re catering or entertaining with balloon animals, face paint, puppet shows, an open bar, or all of the above, make your job easier with the Ferla Glacier. 

10. Rootbeer Float Station

Want to stand out from the crowd? Be the first to serve soda, ice cream – or both! – outside with the Ferla Glacier. Express your creativity by serving things as unique as you are!

This is just the beginning! With the Ferla Glacier, you can create a business

that will blow everyone away. It’s up to you to bring these ideas to life.

See for yourself how the Ferla X – Glacier Edition can help you achieve your goals.

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